NEWS: Asda's plastic free tray change

Asda says plans to remove 23 million plastic trays each year will save 700 tonnes of plastic annually.

The supermarket, which aims to make its own brand packaging 100% per cent recyclable by 2025, is now selling its steaks in recyclable cardboard trays.

The range covers the Extra Special, Butchers' Selection and Farm Stores steak lines.

In September Asda moved its Extra Special Aberdeen Angus steak range into the new packaging and other lines are now following suit - following what the supermarket calls a 'positive response'.

Paul Geary, Asda’s Senior Buyer for Red Meat and Fish said: “We are passionate about delivering our commitment to customers to use less and recycle more and this move marks the next step in our journey as we strive to make all of our own-brand packaging 100% recyclable by 2025.

"There is still some confusion around packaging and what can or can’t be recycled and by moving our entire range of steaks to recyclable cardboard trays, it means our customers don’t have to choose between living sustainably and purchasing quality, great value steaks".

Earlier this year Asda stepped on its bid to tackle plastic pollution, committing to reaching 30% recycled content in its plastic packaging by the end of 2020 and 15% overall reduction in plastic by Feb 2021, five years ahead of its original deadline.

Bosses claim reaching the target should avoid the use of around 19,500 tonnes of virgin plastic.


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