Coca Cola is removing all plastic shrink-wrapped multipack packaging and replacing it with cardboard - removing 30 million bits of plastic packaging from circulation each year.
The company says it is part of a wider initiative which will see 4,000 tonnes of plastic removed from circulation across Western Europe.
The new cardboard multipacks will be introduced on four, six and eight packs of cans across all brands including Coca-Cola (original taste and zero sugar), Diet Coke, Fanta, Sprite, Dr Pepper and Lilt.
Multipacks of ten cans or more are already wrapped in cardboard and the remaining packs will transition to cardboard over the next 18 months.
The shrink-wrap will be replaced with 100% recyclable, sustainably sourced cardboard, with either an FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) certification.
Jon Woods, General Manager of Coca-Cola Great Britain said: “All of our cans are 100% recyclable, but we know it’s not easy for consumers to recycle the plastic shrink-wrap from our multipacks."
In June, Coca-Cola announced that Glaceau smartwater would be its first UK brand to be sold in bottles made from 100% recycled plastic - removing 3,100 tonnes of virgin plastic from circulation.
The company says It is also on track to double the recycled content in all of its plastic bottles in 2020 and is switching Sprite bottles from green to clear plastic to make them easier to recycle into new bottles.