NEWS: Plastic free holder unveiled

Heineken is introducing a plastic-free holder for its beers stocked in UK supermarkets from next April saving 517 tonnes of plastic each year.

The Dutch company says it's investing £22 million into the sustainably sourced cardboard packaging which will replace rings on drinks such as Foster's and Kronenbourg.

The change will be rolled out across Heineken, Foster’s and Kronenbourg 1664 multi-pack cans in UK retailers from April 2020 - followed by Strongbow, Bulmer’s and John Smith’s by the end of 2021.

Heineken spokesperson Cindy Tervoort said: “The effect single-use plastic is having on our planet can’t be ignored. Creating an eco-friendly solution that eliminates plastic while still meeting the demands of our beer and cider drinkers has been a big focus in our business.

"Now, after years in development and huge investment, we’re extremely pleased to announce our recyclable and compostable topper innovation, a significant milestone in our journey to eliminate all single-use plastic.”

The £22 million investment will be split between Heineken's Manchester, Tadcaster and Hereford sites The company sells over half of its beers and ciders on draught in pubs around the country through refillable kegs that can be used for up to 30 years.

Get in touch if you have a plastic free hack to share or come across a product or service deserving support.

  • YouTube
  • @PlasticFreecent