NEWS: Shoes from algae or eucalyptus?

Rather than using petroleum-based plastic, Reebok is offering a shoe made from plant-based materials.

The trainers will be released in 'fall 2020' and include a highly-cushioned responsive midsole built from sustainably grown castor beans.

Components include a eucalyptus tree upper which is naturally biodegradable, sustainably sourced, strong and breathable.

The sockliner utilises Bloom algae foam, harvested from invasive growth areas and is naturally odour resistant.

The flexible, durable and responsive natural rubber outsole will be sustainably sourced from real rubber trees.

Reebok says 'each component was meticulously researched and tested in order to identify the most sustainable natural ingredients that would meet the high performance standards required'.

The company says it is 'committed to reducing virgin polyester from its material mix and eliminating it altogether by 2024'.

Bill McInnis, Vice President of Reebok Future, said: “The biggest challenge in making a shoe like this was developing plant-based materials that could meet the high performance needs of runners.

"During the three years we spent developing this product, we heard loud and clear that the idea of a plant-based running shoe resonates strongly with serious runners.

"But those same runners felt just as emphatically that they would never compromise on performance.

The Forever Floatride GROW is the result. Plant-based performance – with no compromise.”

Matt O’Toole, Reebok Brand President, said: "The earth is a runner’s arena, and we have a responsibility to help detox the world for the athletes who run in it.

“Our Cotton + Corn collection was the first step in making shoes from things that grow.

"Now, we have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market.

“Our consumers have told us they want more sustainable products, and the running community has been the most vocal and passionate on this issue.

“We want to help runners perform at their best, while also feeling good about the products they wear.”

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