Swedish water tech firm Bluewater is helping shoppers in north London take up the battle against single-use plastic bottles with the global launch of its first in-store 'water dispensing station'.
Shoppers at the Thornton’s Budgens supermarket in Belsize Park can now buy water - served still or sparkling - from a Bluewater station rather than plucking a plastic bottle from a store shelf.
The water is purified to remove contaminants such as lead, medical residues, pesticides, chemicals, and micro-plastics and then re-mineralised to add trace minerals such as calcium and magnesium. Customers bring along their own refillable bottles to collect the water or buy a durable high-quality Bluewater stainless steel bottle, Bluewater founder Bengt Rittri said: "Around 525 billion plastic bottles are sold every year. "Most plastic bottles are not recycled, instead ending up in landfill or our oceans to ultimately break down into micro-plastics and end up into our food and water chain."