NEWS: Paper packaging for big brands

Plastic free packaging has been unveiled for Old Spice and Secret as the multi-national company behind the brands looks to reduce single-use plastic products.

P&G says the paper tube package, made of 90 percent recycled paper, is certified by the Forest Stewardship Council and features a “push up” design that would replace some of P&G’s plastic stick deodorant canisters. The new packaging is being introduced in American Walmart stores next month - with further product trials planned if shoppers support the change. Anitra Marsh, Associate Director of Global Sustainability, said: "Consumers expect the brands they trust to not only deliver superior performance, but to also help solve some of the most complex challenges facing our world, including when it comes to sustainability. "Plastic pollution in our oceans and landfills is just one example of these complex challenges, but one that P&G is using our global reach, our understanding of the five billion consumers we serve, and our innovation capabilities to make a positive difference.

"As we celebrate the 50th anniversary of Earth Day this week, we’re excited to announce that Old Spice and Secret are the first major brands to introduce all-paper, plastic-free deodorant packaging available in select Walmart Stores. "Starting in May, the first all-paper tube package for select Old Spice and Secret aluminum-free deodorants, co-designed with consumers interested in cutting back on plastic waste, will be available at 500 Walmart stores in the U.S. “If we convert just 10 percent of our current deodorant packages to recycled paper or another recyclable material, it could eliminate up to 1.5 million pounds of plastic waste annually. “This is just one example of how we are trying to make a difference and build a more sustainable future." Anitra Marsh, Associate Director of Global Sustainability, added: “We co-designed this package with consumers who are interested in cutting back on plastic waste. “The majority of Gen Z consumers have high expectations for environmentally friendly products.” The paper tube package is one of several ideas that P&G has initiated in hopes of reducing plastic waste. Earlier this year, it reduced the amount of plastic in its Secret antiperspirant and deodorant canisters by eight percent, saving 900,000 pounds of plastic waste.

In October, P&G began selling a limited edition of its best-selling Olay Regenerist Whip with a refill pod that reduces 94 percent of plastic waste. Additionally, it was the first company to join TerraCycle’s LOOP program, which is testing “collect and refill” packages through an e-commerce platform in select cities worldwide. Both P&G and Walmart have publicly declared aggressive goals in sustainability. By 2030 P&G Beauty’s brands have committed to using 100 percent recyclable or reusable packaging while reducing the use of virgin petroleum plastic by 50 percent.

By 2025, Walmart is committing zero waste to landfill for its operations in the U.S., U.K., Canada and Japan.

Get in touch if you have a plastic free hack to share or come across a product or service deserving support.

  • YouTube
  • @PlasticFreecent