More than two thirds of Brits say they would rather their turkey was wrapped in compostable packaging this Christmas - and three in four feel 'guilt' over the packing they will use.
The Populus poll of 2,078 UK adults was commissioned by compostable packaging producer TIPA as Brits prepare to consume 10 million turkeys tomorrow.
The research, carried out on December 18 and 19, is said to 'highlight the growing awareness of plastic waste at Christmas' and 'confusion as to how to correctly recycle or treat it'.
Daphna Nissenbaum, CEO and co-founder of TIPA said: “The demand for compostable packaging to replace plastic, as this research has shown, is higher than ever before.
"Consumers are looking for fully circular packaging solutions, brands are answering consumer demand, and what's needed now is for sustainable solutions to be encouraged and supported.
“We therefore have a global responsibility to reduce reliance on plastic packaging to allow individuals to make educated and environmentally responsible purchases.
"With consumer education and the right infrastructure, compostable materials have the power to help us turn off the plastic tap next Christmas.”