Unilever's promising to halve the amount of new plastic it uses in its packaging by 2025.
The consumer goods giant which owns 400 brands including Persil, Dove, Walls ice cream and Pot Noodle wants to collect and process more plastic than it sells.
It currently produces 700,000 tonnes of new plastic a year and plans to slash that figure over the next five years by using more recycled plastic and finding other alternative materials.
The firm says it has become 'the first major global consumer goods company to commit to an absolute plastics reduction across its portfolio'.
Alan Jope, Unilever CEO, said: “Our starting point has to be design, reducing the amount of plastic we use, and then making sure that what we do use increasingly comes from recycled sources. We are also committed to ensuring all our plastic packaging is reusable, recyclable or compostable.
“Our vision is a world in which everyone works together to ensure that plastic stays in the economy and out of the environment.
"Our plastic is our responsibility and so we are committed to collecting back more than we sell, as part of our drive towards a circular economy. This is a daunting but exciting task which will help drive global demand for recycled plastic.”